Social media for Oasis was never about simply posting products.It was about building a feeling — one that felt calm, intentional, and instantly recognisable. From the very beginning, Oasis was designed as more than an e-commerce brand. It was a visual language, a mood, and a lifestyle rooted in Asian-inspired interiors and thoughtful design. Social media became the space where that identity had to live, breathe, and resonate. The Role: Founder, Creative Director, Strategist A

Growing up, research was never a formal process for me; it was part of my everyday life. As a child, I was surrounded by multiple perspectives and voices. Unlike many children who often have one dominant figure to look up to and listen to, I had several—sometimes conflicting ones. This dynamic shaped me into a naturally sceptical individual. Whenever I heard something, I’d go home, dig deeper, and double-check whether it was true. It was less about distrust and more about a d

When a travel agency approached me to design their digital platform, the vision was clear: create a website where users could plan and purchase their entire journey from scratch seamlessly, intuitively, and confidently. From the very beginning, the foundation of the project was simplicity, beauty, and accessibility. Travel should feel exciting not complicated. The design needed to be visually inspiring yet effortless to use, accessible to users of all ages and levels of dig