Passionate about delievering seamless online experiences

Social media for Oasis was never just about posting products—it was about building a feeling. As the founder of Oasis, I was fully responsible for managing, designing, and shaping the brand’s social media presence from the ground up. The target audience was highly specific: design-aware, detail-oriented, and drawn to calm, chic, Asian-inspired interiors. Because of this, every decision—from colour palette to wording—had to be intentional and aligned. I curated a consistent vi

From Everyday Curiosity to UX Research: My Journey Growing up, research was never a formal process for me; it was part of my everyday life. As a child, I was surrounded by multiple perspectives and voices. Unlike many children who often have one dominant figure to look up to and listen to, I had several—sometimes conflicting ones. This dynamic shaped me into a naturally sceptical individual. Whenever I heard something, I’d go home, dig deeper, and double-check whether it was

Talking about money has always been complicated. Talking about money digitally, at scale, and within a regulated environment like fintech? Even more so. At Bits, we’ve always believed that financial education shouldn’t feel intimidating, patronising, or out of reach. It should be accessible, clear, and grounded in responsibility. That belief shaped the way we communicate with our users — and ultimately led to the launch of Bits, our AI-powered financial education experience.